Friday, October 23, 2009

Doing Good is Good for Business


This is a report published this year that shows how consumers value businesses who have social benefit strategies. The message is "good citizenship creates trust".

I encourage every volunteer and leaders who supports Cabrini Connections, Tutor/Mentor Connection, to read this, and share it with people you work with, went to college with, or who are leaders of local and national corporations.

This provides reasons why businesses should be strategically involved in supporting our work, instead of responding with small grants when they have the interest, or the money, or when we fit their funding guidelines.

When we have this involvement we no longer focus on the money to do the work, but the good work we can do with the resources that are being provided.

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